Solutions
We understand that events are more than just dates on a calendar—they’re opportunities to build connections, showcase innovation, and drive business growth. We specialize in creating events that deliver impactful experiences, fuel demand generation, and elevate your brand in the most engaging ways possible. From virtual conferences to trade show activations, user conferences, and targeted field marketing campaigns, our approach is designed to meet the unique needs of every type of event, ensuring that every detail is executed with precision.
We specialize in...
Tradeshows & Booth Activations
Be the Booth Everyone Remembers
Trade shows are where brands get the chance to showcase their products and make lasting connections with potential customers. But with so much competition, creating a booth that stands out is essential. We specialize in designing show-stopping booths and immersive activations that not only attract attention but convert casual visitors into leads.
Choose either from our full-service event management support, Booth Activation-only support for booth design and logistics, or a custom support where you need it most. Let us help you create an impactful trade show experience with peace!
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Virtual Conferences
Seamless, Engaging, and Scalable Experiences
Virtual conferences are a powerful way to connect with a global audience. But with countless virtual events taking place, standing out and keeping your attendees engaged is more important than ever. At Segment Agency, we create virtual events that are not only informative, fun and engaging, ensuring your brand leaves a lasting impression.
High-quality production with Real-time analytics support to track attendee engagement and post-event strategies.
From Swoogo, RingCentral, Streamyard, to Bizzabo, Cvent & Stova - We got you!
Field Marketing & Demand Generation Campaigns
Hyper-Targeted Campaigns That Accelerate Sales
Whether you're looking to run executive roundtables, pop-up activations, or regional campaigns, we design high-impact, localized experiences that engage decision-makers and drive measurable results.
Field marketing isn’t just about being present—it’s about making an impact. Let Segment Agency help you create memorable, localized experiences that drive engagement and business growth.
Let's talk to start planning your next field marketing campaign!
Client Stories
Segment Agency simplifies production, so you can focus on customers.
Client: Khoros
Khoros is a CX platform for digital-first customer engagement. With more than 20 years of experience, we’re a global leader revolutionizing CX with software and services for digital care, messaging, chat, social marketing, and online communities.
Project Scope
Event Conceptualization, Venue Sourcing, Contract Negotiations, Virtual Event Production, In-Person Event Productions, Event Marketing Campaigns.
Annual User Conference, Field Events, VIP Sporting Events and Industry Sponsorship Activations.
Industry: CX
We integrate with our clients' teams, fostering collaboration and understanding. Our team leverages Event-Tech, Mar-Tech, and CRM systems to produce engaging virtual and in-person events as a 360 brand amplification campaign.
Client: Confidential
Annual Global Financial Services Conference.
Project Scope
At a major financial industry conference, our confidential client wanted to showcase its innovative solutions and technological leadership and demonstrate its commitment to shaping the future of finance and technology on a global scale through interactive experiences and an engaging lounge.
Industry: Finance
Segment Agency created a custom experience for the client. We designed the lounge and presentations, ensuring a cohesive and engaging atmosphere. Our expertise and attention to detail helped to enhance the client's presence, leave a lasting impression on attendees, and accelerate their pipeline.
Client: Confidential
One of the longest standing non-profit organizations supporting and advocating Beauty Industry.
What makes our client truly exceptional is its dedication to redefining beauty standards.
Project Scope
Virtual Event Production, Full-service Event Marketing Campaigns, Event Tech Sourcing.
Tech Stack: RingCentral Events (Formerly Hopin), HubSpot
Industry: Beauty
Segment's commitment to meeting clients where they are reflects our approach. Recognizing the client's resource limitations as a non-profit, Segment provided tailored solutions aligned with financial constraints, human capital, and capacity considerations. This personalized approach allowed our client to maximize the impact of their events while staying within practical boundaries.